A powerful driver of economic growth:
An important tool fo rregional improvement and development, making the most of the various territories, population groups, and otherassests in a sustainable way
Multiplier effects on all other sectors of the economy, an important and play sasignificant part in the prosperity of the country as a hole
A rich heritage of civilization, a welcoming and tolerant people, and a responsible nation committed to the value sand principles of sustainable development.
Vision 2020
TO RAISE MOROCCO, BY 2020, TO BE ONE OF THE WORLD’S TOP TWENTY TOURIST DESTINATIONS AND A MODEL OF SUSTAINABILITY IN THE MEDITERANEAN DESTINATIONS.
Our ambition/our objectives for 2020
The aim of V 2020: Getting Morocco into the world’s top twenty destinations
The positioning of the destination
A model of tourism that combines sustainable growth and responsible custody of the environment with respect to our authentic social and cultural life.
>An innovative approach to sustainability, based on a new generation of tourist products, long-term ecosystem management and local people’s participation in development and the benefits of tourism
>An innovative approach to sustainability, based on a new generation of tourist products, long-term ecosystem management and local people’s participation in development and the benefits of tourism
To double the industry’s size by:
-Building hotel and similar accomodation amounting to 200,000 new beds
-Doubling our tourist numbers
-Tripling the number of domestic travellers
Achieving these goals will establish tourism as the country’s second biggest economic sector by:
- Creation of 470,000 jobs created directly over the period 2011-2020 (1 million indirect )
- Tourism’s share of GDP will rise by 2 percentage points
- Tourists takings will more than double, and reach 140 bn DH in 2020
0 comments:
Post a Comment